In order to raise awareness about gender equality generally, and more specifically in the context of science, the GEARING-Roles project disseminated a list of key facts in 2020. These ‘key facts’ were used as the basis to construct a list of questions and answers that could be used in an interesting way, visually and interactively to engage with the community, both face-to-face and online. This exhibition provides a response to the phenomenon of co-opting, watering down and ‘branding’ of feminist messages by marketeers, social media influencers or celebrities. The exhibition aims to provide an alternative to the commodification of feminism, and increased trends towards ‘postfeminist’ femininity.
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